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Introduction: The Overlap — and the Opportunity

When a business is in growth mode, especially in its early stages, the need to “get more clients” becomes the loudest internal conversation. Naturally, this leads to questions about Sales, Marketing,...

Not because I couldn’t be bothered — but because I didn’t want to do the thing. If I’m honest, it was usually something that was going to be uncomfortable, boring or awkward. Chasing a quote. Making a difficult call. Starting something I didn’t feel 100% ready for.

So I’d tell myself things like:

“...