The Story Behind the Strategy
At the heart of Komplete Metanoia is James – a business development expert with over 25 years of hands-on experience in sales, strategic growth, and business management. His career spans across sectors including manufacturing, coatings, IT services, and telecoms – always with the same mission: to build scalable, profitable, and purpose-driven businesses.
James’ expertise is not theoretical. It has been earned through lived experience, industry qualifications, and deep collaboration with Managing Directors and leadership teams in real commercial environments.
He supported the turnaround of a UK manufacturing business, increasing sales by 23% in just 18 months.
He helped build a coatings business from a £60K first-year turnover into a £750K enterprise over 12 years, growing the team from 2 to 9 staff.
He worked within an IT Managed Service and Telecoms provider, increasing combined revenue from £1 million to £1.5 million in under five years. His input included a complete redesign of the telecoms sales strategy and hands-on development of packaged service offerings for the IT arm.
James has designed and implemented CRM workflows, outbound sales strategies, quoting systems, and internal content processes – always aiming to remove the guesswork from growth.
His ability to connect the dots – from frontline sales to strategic direction – is what makes Komplete Metanoia uniquely positioned to support SMEs. He doesn’t just advise; he partners, coaches, and gets stuck in.
The Journey Behind the Name
"Metanoia" means a profound shift in mindset – and James has lived it.
Diagnosed with depression at 17, James nearly lost his life to a suicide attempt that same year. Hospitalised and traumatised, he lost three full days of memory – a turning point that didn’t yet signal change. What followed were years of destructive behaviour: heavy drinking, substance abuse, chain smoking, and unstable mental health.
Despite building a career on the outside, the internal struggle remained for decades.
But change came – not all at once, but through journaling, therapy, physical transformation, and brutal honesty.
James is now medication-free. He’s 13 stone, no longer smokes, drinks, or hides from pain. He recently completed a 200-mile endurance ride in a single day and continues to test his mental and physical limits.
His transformation isn’t just about fitness. It’s about learning to live again. And now he helps others do the same – through personal coaching, mindset support, and motivational speaking.
